01
Readable
When the facts are in the page, an assistant can match your listing to a buyer's question about budget, bedrooms, suburb or school zone.
Built to be read by AI, so it can suggest your listings.
Most agency websites are built for people using a browser. AI assistants read the web differently. ListStream publishes each of your listings in the form they can read, quote and link to, and keeps it current from your CRM.
What AI sees
The same listing, fetched by an AI crawler. An assistant can only suggest what it can read.
A typical agency website
Built for browsers: the listing arrives after scripts run.
<!-- what the crawler receives --> <title>Finch & Moss Property</title> <div id="app"></div> <script src="/listings.bundle.js"> No address, price or agent in the page.
They load later, through JavaScript.
- ✕Nothing for the assistant to quote
- ✕No structured price, address or agent
- !AI crawlers may be blocked by default
The same listing on ListStream
Built for AI: everything is in the page from the first byte.
<h1>14 Wattlebird Rise, Peregian Springs QLD</h1> <p>For sale: 3-bed house at 14 Wattlebird Rise, Peregian Springs, offers over $780,000, listed by Jordan Hale, Finch & Moss Property.</p> <script type="application/ld+json"> {"@type": "RealEstateListing", "offers": {"price": "Offers over $780,000"}, "agent": "Jordan Hale · 0491 570 156"}
- ✓A summary sentence an assistant can quote whole
- ✓Price, address, features and agent as structured data
- ✓Every major AI crawler welcome
Simplified illustration with fictional sample data. Many agency sites load listings with JavaScript or a third-party widget, and the major AI crawlers fetch the HTML without running JavaScript (Vercel, Dec 2024).
The path
From your CRM to the answer. And from the answer to your agent.
Your CRMExports REAXML, as it does for the portals
ListStreamOne AI-readable page per listing
Search engines
sitemapIndexNowllms.txt
Your agentThe buyer calls or emails directly
- 01Create your agency account
Sign up with email or Google and get your ListStream ID, six letters like FINCHM, straight away.
- 02Upload your REAXML export
The same file your CRM sends to the portals, with your ListStream ID as the agent ID. Nothing to re-type.
- 03Live in about a minute
Each listing gets its own page. Bing is notified straight away and our sitemap is resubmitted to Google. Changes, sales and withdrawals follow on every upload.
Side by side
Your website, plus a version built for AI. ListStream doesn't replace your site. It gives AI a clean way in.
| What AI needs | Typical agency website | ListStream |
|---|---|---|
| Listing details in the page itself, readable without JavaScript | Often loaded by JavaScript or a listings widget, which AI crawlers don't run | Yes. The full listing is in the HTML |
| Structured data AI can parse (schema.org RealEstateListing) | Sometimes, often incomplete | Yes. Price, address, features, agent and offer on every page |
| A one-sentence summary an assistant can quote whole | Rarely | Yes. Type, address, price guide, agent and agency in one line |
| AI crawlers allowed in | Depends on settings. Cloudflare has blocked them by default on new sites since July 2025 | Yes. Every major AI crawler is welcome |
| Search engines told when a listing changes | Usually waits for the next crawl | On every upload: Bing and other IndexNow engines are notified, and our sitemap is resubmitted to Google |
| Sold or withdrawn listings updated | Depends on the site | Within minutes, so assistants don't quote a home that's gone |
| Machine-readable copies (JSON, llms.txt) | Rarely | Yes, for every listing |
| Your website | Stays as it is | Stays as it is. Listing pages link to it once it's in your agency profile |
Why it adds up
More chances to be suggested. Every enquiry still goes to your agent.
02
Current
Search engines are notified of every change as it arrives, so answers can show today's price guide and status, not last month's.
03
Yours
Every page names your agent, and links to your website once it's in your agency profile. No lead inbox, no fee per enquiry, no portal in between.
What we do
- Make your listings the cleanest, freshest source an AI can read.
- Tell search engines about every change straight away.
What we can't promise
- Which sources an assistant cites is up to the assistant, so no one can guarantee a listing appears in a particular answer.
- We don't change or replace your website or your portal listings.
Put your listings where buyers are asking
Upload the REAXML file your CRM already makes. Your listings are live in about a minute.